Why your organization should also run non-digital A/B tests

A/B Testing
Sample A/B test for different icons on a phone calling application

HOWEVER, YOU CAN STILL RUN NON-DIGITAL A/B TESTS…

  • Operations: Did your team recently start using JIRA to work in sprints? How is this affecting their efficiency and quality/feedback of work?
  • Reward/People Teams: Has your organization recently changed performance reviews to being quarterly instead of annually? Would you expect this to increase your employee NPS?

The opportunity cost of NOT leveraging A/B test practices in service-based domains (ie. operations, sales, hospitality, management, reward, etc.) outweighs the outcomes of running your business as usual.

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National Robotics Olympian | Analytics | Ed-Tech | Robotics

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Aakash Arora

Aakash Arora

National Robotics Olympian | Analytics | Ed-Tech | Robotics

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